A solid product overall. The score is held back mostly by evidence confidence.
Six categories, each weighted. Every point is accounted for below — open any line to see exactly where it came from.
This is a score for a label, not for an animal. It measures how well this product explains itself, not whether it will suit your pet.
› Ingredient Quality ×30% 60
What the food is actually built from — named whole proteins near the top, or generic meals and fillers.
- Alaskan Pollock is the first ingredient, and it is not a protein source. The heaviest thing in this product is not food value.
- Starting from a neutral 60, this comes to 60.
› Additives of Concern ×25% 100
Preservatives, artificial colours, and sweeteners that published references flag as worth avoiding.
- No preservatives, artificial colours, or sweeteners of concern appear on this label. Full marks.
› Transparency ×15% 100
Whether the label names its sources honestly, or hides behind generic terms and split ingredients.
- Publishes a complete ingredient list. +40
- Every animal ingredient names its species. Nothing is hiding behind "meat" or "animal". +20
- No catch-all terms on the label. +15
- No sign of ingredient splitting. +15
- Publishes a guaranteed analysis, so the protein and fat numbers can be checked. +10
- Adds up to 100 out of 100.
› Nutritional Adequacy ×10% 100
Whether the maker states this food is complete and balanced, and publishes the numbers to back it.
- States that it is complete and balanced to AAFCO nutrient profiles. That means it is formulated to be fed as a whole diet. +70
- Publishes a guaranteed analysis with minimum protein and fat. +30
- Adds up to 100 out of 100.
- This measures what the label CLAIMS. We do not test the food, and an AAFCO statement is a formulation claim, not proof of quality.
› Manufacturer Information ×10% 80
How easy it is to find out who made this and how to reach them.
- +30 — the brand has a working public website.
- +25 — publishes direct contact information.
- +25 — discloses where the product is made (United States).
- +0 — no meaningful detail about manufacturing.
› Evidence Confidence ×10% 40
How much published information exists about these ingredients. Low confidence is not a warning — it means we know less.
- This measures how much published information exists about these ingredients — it is a note about our own certainty, not a judgment of the product.
- Of 17 ingredients: 17 thinly documented.
- A lower number here means read the rest of this page with more skepticism, ours included.
This score rates the label — what's disclosed and what the ingredients are — not real-world performance. A well-labeled product can still disappoint a particular pet, and a plainly-labeled one can work beautifully. Treat the number as a starting point for questions, not a verdict.
What's in it
In label order — the first is the most abundantThe short version
In its favour
- Publishes a complete ingredient list.
- No preservatives, colours, or sweeteners of concern on the label.
- States it is complete and balanced to AAFCO nutrient profiles.
- Publishes a guaranteed analysis.
- Prints feeding directions and transition guidance.
- Discloses where it is made (United States).
- The maker publishes contact information.
Against it
- Some ingredients are thinly documented, so our confidence here is lower than usual.
Who makes it
No additional information published.
Read this before you trust the number
This application is intended for educational purposes only. Scores are generated using publicly available product information and are not veterinary advice. We are not veterinarians. Always consult your veterinarian regarding medical decisions.
A high score does not mean a product is right for your pet, and a low score does not mean it is dangerous. An individual animal can react to an ingredient that scores well here, and a product with a mediocre score may be exactly what your vet recommends.
The score reads ingredients one at a time. It cannot account for how ingredients interact with each other, with other products you use, or with your pet's medications and conditions. Two ingredients that are each fine on their own may not be fine together. A score is a starting point for questions, not a substitute for professional judgment.