A solid product overall. The score is held back mostly by evidence confidence.
Six categories, each weighted. Every point is accounted for below — open any line to see exactly where it came from.
This is a score for a label, not for an animal. It measures how well this product explains itself, not whether it will suit your pet.
› Ingredient Quality ×30% 70
How the ingredients in this formula are generally regarded, based on published references.
- Starts at a neutral 70, then adjusts based on the 10 listed ingredients.
- 10 ingredients are functional and unremarkable — they neither help nor hurt the score.
- Nothing in this formula is flagged in our references.
› Potential Irritants ×25% 100
How many ingredients are commonly reported as irritating to sensitive pets.
- No ingredients in this formula are commonly reported as irritating. Full marks.
› Transparency ×15% 50
Whether the maker actually tells you what is in the bottle.
- +0 — does not publish a complete ingredient list. This is the single biggest thing a maker can fix.
- +20 — the list is itemized rather than a vague summary like "natural cleansers".
- +15 — no catch-all terms hiding unnamed ingredients.
- +15 — prints usage directions and cautions on the label.
› Fragrance Load ×10% 100
How much of this product exists to make it smell like something.
- Nothing in this formula is here purely for scent. Full marks.
› Manufacturer Information ×10% 80
How easy it is to find out who made this and how to reach them.
- +30 — the brand has a working public website.
- +25 — publishes direct contact information.
- +25 — discloses where the product is made (United States).
- +0 — no meaningful detail about manufacturing.
› Evidence Confidence ×10% 46
How much published information exists about these ingredients. Low confidence is not a warning — it means we know less.
- This measures how much published information exists about these ingredients — it is a note about our own certainty, not a judgment of the product.
- Of 10 ingredients: 1 well documented, 9 thinly documented.
- A lower number here means read the rest of this page with more skepticism, ours included.
This score rates the label — what's disclosed and what the ingredients are — not real-world performance. A well-labeled product can still disappoint a particular pet, and a plainly-labeled one can work beautifully. Treat the number as a starting point for questions, not a verdict.
What's in it
In label order — the first is the most abundant⚠ This is everything the maker publishes. It is not necessarily everything in the bottle.
The short version
In its favour
- No added fragrance.
- Prints usage directions and cautions.
- Discloses where it is made (United States).
- The maker publishes contact information.
Against it
- Does not publish a complete ingredient list.
- Some ingredients are thinly documented, so our confidence here is lower than usual.
Who makes it
No additional information published.
Scores higher in Shampoo
Higher score ≠ better for your petRead this before you trust the number
This application is intended for educational purposes only. Scores are generated using publicly available product information and are not veterinary advice. We are not veterinarians. Always consult your veterinarian regarding medical decisions.
A high score does not mean a product is right for your pet, and a low score does not mean it is dangerous. An individual animal can react to an ingredient that scores well here, and a product with a mediocre score may be exactly what your vet recommends.
The score reads ingredients one at a time. It cannot account for how ingredients interact with each other, with other products you use, or with your pet's medications and conditions. Two ingredients that are each fine on their own may not be fine together. A score is a starting point for questions, not a substitute for professional judgment.